NCAA® Men's Basketball Championship Floor
For the second year in a row, Northwestern Mutual is using the NCAA men's basketball championship floor to raise money for the fight against pediatric cancer. The company, an official corporate partner of the NCAA®, acquired the floor following the 2013 tournament and has turned it into souvenir pieces for fans of the national champion University of Louisville Cardinals, with proceeds benefitting Kosair Children's Hospital.
Northwestern Mutual donated the center court logo portion of the floor to the University of Louisville to hang in the KFC Yum! Center. The rest of the floor has been cut into various sizes that are on sale now! (Read press release: Souvenir Pieces of Championship Floor Go On Sale to Public).
Proceeds from the sale will specifically help support research being conducted by Kenneth Lucas, M.D., chief of Pediatric Hematology/Oncology at Kosair Children's Hospital and division chief of Pediatric Hematology-Oncology and Stem Cell Transplantation for the University of Louisville Department of Pediatrics.
University of Louisville head coach Rick Pitino has autgraphed 1,000 of the souvenir pieces to raise even more money for the cause.